World-renowned reputations

SETAG rely on two firms founded locally to their Plymouth base and with world-renowned reputations.

Lang & Potter was founded in the heart of the Ancient Stannary Town of Plympton in 1946 by friends Ronald Potter and Fernley Lang. The firm first made its name retrimming automobiles, before expanding into furniture upholstery, yacht trimming and more besides. Still run by the Potter family, under the leadership of David Potter and Rachel Potter (Ronald’s son and granddaughter), today the team is several hundred strong, undertaking projects ranging from sports stadiums to domestic interiors, international retailers to luxury super yachts – which is where their connection with SETAG begins, thanks to a personal relationship with Chris Gates going back over 25 years.

Responsible Manufacturing

The experience, skill, know-how and dedication of a family-run business chimes with our own passion for working with talent that cuts no corners and always pays attention to the finer details. ‘At Lang & Potter we are lucky enough to work on a vast array of projects that allow us to hone our knowledge and skills across a breadth of materials and fillings,’ they explain. Furthermore, they share our commitment to sustainability and responsible manufacturing processes wherever possible. ‘As the world we live in is suffering more than ever with non-recyclable and toxic waste, we are certain that the future of upholstery must lay with innovative, recycled, natural and organic materials,’ they add.

‘We realise it is our responsibility to ensure we are moving towards a sustainable future. To help achieve this we are working with true experts in natural fibres. Fibres that would otherwise have gone to waste get turned into strong, reliable upholstery fillings backed by The Global Organic Textile Standard (GOTS). With the huge variety of natural materials on offer we are confident we can achieve any look and comfort level you wish for, and without the harmful chemicals!’

Luxury handmade beds

Similarly, we share a strong relationship with Vispring, going back at least two decades. Put simply, a Vispring bed is much more than a supremely comfortable mattress. With over 100 years of experience, Vispring have never wavered from their original philosophy of using the best craftsmanship and quality materials to produce the finest beds in the world. The exclusive combination of spring size, tension and resilience with the finest materials nature has to offer, together with the uniqueness of their know-how, result in the most luxurious handmade beds.

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Why choose anything less?

There are a number of unique innovations that Vispring have introduced that ensure they are the best in the business – not least the honeycomb pattern of pocket springs, hand-nested by master craftsmen that maximises support. This intricate technique takes many years to perfect, providing perfect edge-to-edge support and improving mattress longevity.

The very ultimate in luxury is, for us, relaxing in the finest custom beds ever made as you bob gently on the waves. And since we spend a third of a lifetime in bed, why choose anything less?

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More Setag Services…

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Silent Night

With us all becoming more reliant on communications and technology, we need power the whole time for on-board appliances, media and amenities – all of which are vital to creating the comfort that makes yachting such a rewarding experience.

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Refit for Purpose

What is the ultimate luxury when buying a pre-owned boat? For us, it lies in the ability to stamp your own personality on it, so that it feels unique to your taste and requirements.

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Natural Stone Surfaces

Exclusive yachts are an expression of their owner’s character, designed to the last detail, and, thanks to our partnership with Grama Blend, we are able to offer unique luxury natural stone design solutions for your refit.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...